If anyone deserves an award for using social media to their advantage is Etisalat Masr and their twitter competition...

For the past two weeks all Egyptians in the twitterverse have been messaging the @EtisalatMisr account for a chance to win their own ipad, blackberry's and many other prizes!

The whole concept of the competition was to "Retweet any of our (etisalat's) tweets about the giveaway & use the #EtisalatMisr hashtag in 3 other tweets"

You can imagine the number of tweets that flooded our timelines and the excited winners who could not just talk. But if this were a prime example of a multinational company engaging with it's users, we couldn't think of a better way to do it!