Azza Fahmy is going hard this first quarter, first giving back with the Ana Masry bracelt and now with their Tasmeem campaign...we have to say we're impressed!

Azza Fahmy Jewellery, AMIDEAST and the Town House Gallery are calling all of us to support and encourage their new and dynamic design program aimed at empowering Egyptian youth

Tasmeem-Design for Life is an intensive 16 month program that will kick start June 2011. It is targeted at senior students in governmental schools to help them develop a set of multifaceted skills in a chosen field in the world of design and creativity. 

Creativity is a way of life and we need to help nurture and cherish the voices and talent of our youth to help them "Design for Life"

We know people are definitely interested in the program because we heard Fatma Ghaly on Nile Fm yesterday, and all the companies partnering up, are heavy hitters. According to our insider, "Marwan Hamed is shooting a film for Tasmeem, Amr Hosny who is DJing, and Cairo Zoom are taking photographic coverage of the night...all for the love of the cause" 

Pretty smart of the Azza Fahmy group don't you think?