Vodafone has just released their latest TV ad, with non other than mr. funny man Adel Emam (although the ad ain't so funny!)

We have to say although we think the direction and aesthetic of the ad is great, but we're not really feeling the whole concept, if your paying the the reported 5 million l.e. for mr. Emam then you might as well get him to do what he's good at, make people laugh!

We're sure a lot of you disagree with us...