There is a new store in town!! Tomorrow witness the launch of Cairo's newest premier lifestyle concept store Amuse!

The store will be hosting a cocktail reception for its opening celebration, featuring the best collection of contemporary wear, fashion accessories, books, art and giftware.

We definitely like the concept of the store it reminds us of a high end Urban Outfitters!

Viviane Abdel Messih, Dinal El Batal, and Gailan Fahim bring you the true essence of contemporary lifestyle, a destination to go to and a platform for everything new and different.

The store is located 15, Ismail Mohamed St. Borg Jeddah (infront of Fonoun Gamila) Zamalek, Egypt