Patrick-Louis Vuitton, Director of Special Orders at Louis Vuitton, poses with the World Cup trophy which is presented in its specially-crafted travelling case in Paris.



Even football is fashionable now! 

The World Cup trophy is being transported in extreme security...and fashion. This year, the traditional metal armored case that the trophy travels in will actually be designed by Louis Vuitton! 

French fashion house and world renowned brand Louis Vuttion has designed the security case with it's traditional monogram for the World Cup Trophy as it travels across the world and soon into the hands of [insert who you want to win here]. 

A LV spokesman was reported to have explain it quite simply, "There was no reason why security couldn't be synonymous with elegance"....well said!

Apparently this will also be the case (no pun intended) in the 2014 games. 

Let's see how many other brands start designing trophy cases...what do you think, will the next African Cup trophy be Gucci or Prada?