Or all these companies, stores and brands are onto one of the most genius marketing ploys after Valentines day of course!

So Cairo here is what is going down this Mother's Day:


In Beymen from the 18-21st of March it's Mothers' Weekend

- For gift shopping guidance and assistance, call Beymen's Gift Consultant at 012 116 9 115 or spot her out in the store … She’s the one with the Gift Consultant badge! She’ll make sure to help you choose the best gift according to your budget.

- Enjoy Beymen's Moms and Kids Arts and Crafts workshop on Friday 19th from 3pm to 6pm. This will be your time to have fun with your children while they’re creating your own personal gift!

- Book an appointment with Dior Skincare Consultant for a complimentary facial and skin care consultation on Saturday 20th from 2pm to 11pm. For reservations, please call 27926670.

- Bring your mothers in for a complimentary make up application by a professional Make Up For Ever artist on Friday 19th from 4pm to 11pm and Sunday 21st from 12 noon to 11pm. No appointment needed.

- Enjoy Beymen Café’s special Mother’s Day afternoon tea stand with yummy pastries and sandwiches on 18th to 21st March.

- When you buy a gift anytime between Thursday 18th and Sunday 21st, you’ll enter a raffle to win a complimentary 45 minute relaxing aroma massage at the world’s renowned Four Seasons Spa.

- Always wanted to have a professional family photo shoot? This is the best day to do it! With you being all dressed up, and after having your make up session, pose with your mom or kids to the camera of a professional photographer on Friday 19th from 3pm to 8pm.


While on the 20th of March Sodic will be celebrating Mother's day with their famous Barbeques! Also present will be Khayrazad a social welfare NGO.

They'll be accepting donations and informing people on what kind of change they can bring to our country. All the donations will be going to single mothers, widows, and orphans!

Fun time with a good cause!