In this day and age it's all about originality and being able to out perform your competitor.

Two of the biggest competing brands are 7 Up and Sprite, although 7 up has continued down the Fido Dido route since as far back as we can remember, we have to admit Sprite's new campaign here in Egypt, seems to have caught the eye of its target Market.

The new howa keda ads speak to the young Egyptians who basically don't want to fit into the stereotypical societal rules that are enforced on us...

Check them out below, we especially like the girls one...but we don't really get the endings...

So check them out on Youtube:

http://www.youtube.com/spriteegypt#p/c/28252C6E1F2A105C/1/yBUDENBySjA


What do you guys think?