Egypt's 3rd mobile operator, has hit a home run with their new Ramadan Ads...

We don't know what it is exactly about them, but maybe because they're light hearted, quick, and speak to us all...


There is a reason why everyone goes out and buys a phone line, and Etisalat plays on that cleverly, from the Girl who wants to speak to her boyfriend late at night, to the people who bought it while visiting Egypt...


Besides the cute message, we have to give props to the Ad House who came up with the concept and the execution...


What do you guys think about the new Etisalat ads?