We love our smart business savvy generation, as most people think about bringing in huge brand names that probably won't do as well as expected here, we have the smart few who bring smaller brands and help build them....

ICE-WATCH® is a Belgium based watch company operating in over 15 countries with 250 points of sale....and they'll be opening in Egypt in September 2009...
We foresee a new trend in Cairo..wonder what watch everyone will be wearing soon...and it's OK you can put the AP, Bvlgari and Rolex's down for one night and change things up ;)