While sitting on the beach relaxing, we've gotten used to seeing Redbull fighter jets, Hacienda Bay airplanes, Coca Cola jet skis, and a whole bunch of other alternative forms of advertising. Most of them are somewhat appealing to the eye...and then there's Sprite with their demon looking characters.

What is supposed to look like the Sprite characters water skiing behind a boat...actually look like two possessed M&Ms being dragged across the water. Why scare little children like that? WHY?

Although we must admit, the concept is quite creative...the execution is absolutely horrific.

Sorry Sprite...it was a nice attempt and a good idea...but for next time, focus more on the appearance of the campaign because the whole idea can be lost through bad execution. Nice try though!