Lately we've found ourselves looking up at billboards and going ... "wait, isn't that...??"

While many of us were in ads as children for fun, we're surprised at the increasing amount of our friends we're seeing in ads and billboards now. Some are models and have been doing this for a few years and that we're used to...but the one's we're seeing aren't models by profession and it seems to be increasing.

Pay attention to the Hacienda Bay billboards on the sahrawi...you'll see quite a few familiar faces! Ever seen the Mega Ice Cream billboard in Cairo? That's a face we've seen quite often as well!

What's going on guys? Is it the new fashion? Has our generation become so attention seeking and fame-focused that we're putting our faces on huge ass billboards now?

Look for the Scene & Heard billboard coming soon with our faces on it!