It takes a smart business mind to find a niche and to capitalize on it...we're not too sure if we like the trend we're going to be telling you about...but why not...

Islamic fashion is what it's being called, and with the growing masses of people who are choosing to be more pious...and younger generations following the religious trends...but wanting to be hip at the same time..it would only be natural for someone to start designing fashion trends for their lifestyles...

"Islamic Design House strongly feels the need for the creation of an online store that houses a range of quality, innovative products that specifically cater for Muslims living in the west. We aim to achieve this by strongly collaborating with young creative individuals and companies to bring you the best. We are pleased to have begun this project by working with creative and innovative companies, who in their own right are leading their fields, such as Silk Route Clothing, Aerosol Arabic, Visual Dhikr, Sisters Magazine and Cute Culture but we strongly desire for this list to grow and we are currently in discussions with other companies. "

We have nothing to really say about the subject..we're kind of speechless, what do you guys think...