September 3, 2010

We hear the Horreya girls as we speak have set up shop at this years Paris Trade Show "Maison & Objet"
Looks like they're opening doors and trying to get into the international market...
Where do you guys think this will take them? International recognition?
June 24, 2010

Check out Fustany.com's interview with the designer behind Hip Boutique, Rania Shahin.
The boutique
has been labeled not only one of the most influential fashion stores in Egypt, but also in the entire Middle Eastern region!
We love the growing fashion influence in the region!
Check out what she had to say to Fustany:
This is just a preview of the interview. For the entire thing, click here
June 23, 2010

Last night, many of Cairo's who's who were scene at Azza Fahmy's for Preen event at the famous first mall.
It was an exclusively invitation only cocktail party to see the launch of the famous designer's work for Preen.
It was beautifully done, we had a great time!
We can't wait to see what she does next!
June 21, 2010

When do you know as a designer you've made it? Forget dressing celebrities...it's when the Royal families start asking for you...
Her Royal Highness, Victoria the crown Princess of Sweden, wore an Elie Saab Haute Coutoure dress especially made for her special day.
Mr. Saab created a long-sleeved, asymmetric nude colored gown, embroidered with pearls for the blushing bride...
We also heard another special royal guest was attending the wedding, non-other than Queen Rania of Jordan...
June 12, 2010
What do you get when you mix a high end boutique (Helene) with a bunch of socialites?
Well if you ask us a pretty darn cool photo shoot!
Helene Boutique comissioned amateur photographer Bosaina II and some of Cairo's young up and coming to do a guerrilla photo shoot (as we can tell from the looks of it)...
Even new to the scene Gabriella is featured in the shoot...
What do you guys think?
Check out the rest of the shoot at:
http://www.facebook.com/album.php?aid=177559&id=730854789
Credits go to:
Styling & Photography: Bosaina II
Wardrobe: Karina Mahoney @ Helene
Models: Noha Kabbani, Dominique Mahoney & Gabriela Asquith