According to recent reports, the amount of money spent in Egypt on advertising has increased by at least 35% in the last six months....more than advertising in Dubai!

Approximately, Egypt spends $708 million on advertising! 

When you think about it though, it costs a few thousand to advertise in a little square in the newspaper and a few mill on the bridges, so we can imagine that it racks up pretty heavy.

Nonetheless, that is not an insignificant amount! 

We can't help but ask, does our society value spending more money on advertising than developmental projects? Maybe we should take the billboards and light post ads down a notch and spend a few of those million on more useful and beneficial things! 

Something a little chill for your summer weekends on the beach...

Check out Vinny Troia feat. Jaidene Veda "Do for love" (Hiratzka Downtempo Remix)